Document Type : Special

Authors

1 PhD student in Cultural Sociology, Imam Khomeini Educational and Research Institute, Qom. Iran

2 2. Assistant Professor, Department of Communication, University of Tehran, Iran

Abstract

The phenomenon of "fame" has always existed in societies since ancient times. However, with the advent and expansion of new communication media, a new type of fame called the culture of fame (celebrity) has been formed. The culture of fame has been influential in many areas of human collective life, including clothing style. In the beginning, clothing and clothing style was once just a means to free people from heat and cold and also to distinguish individual characteristics, but today clothing style as a social practice and meaningful behavior has become popular in society that under the influence of various factors such as culture, fame changes. Has experienced. Investigating the injuries of reputation culture on clothing style from the perspective of Islam is the subject of the present study. The research method is documentary in the data collection stage and analytical and inferential in the data analysis stage. Also, conventional methods in Islamic sciences have been used to better understand the teachings of Islam. The results show that from the perspective of Islam, the culture of fame has four important injuries to the style of clothing: 1. Manifestation, 2. Consumerism, 3. Fashion and 4. Changing the social values of clothing.

Keywords

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